Small Steps, Big Dreams: Hana's Tale
Hana, aged 45, transitioned from working as a CCTV officer to starting her own handicraft business with the support of WOW's microcredit program. Through the program, she gained essential entrepreneurial skills, including financial management and marketing. Hana's improved marketing strategies, such as using social media, enhanced packaging, and product design, led to increased income.
Coaching sessions from WOW's program also taught Hana customer retention, exploring training opportunities, and maintaining monthly financial records. This boosted her confidence in participating in family and community matters. Currently, Hana is preparing to open her own shop to showcase her handicrafts and accommodate the growing demand for her products.